SingTel Dash

DASH, A PAYMENT APP BY SINGTEL AND STANDARD CHARTERED BANK.

UX and UI design revamp with new NFC technology.

Problem

1st generation of Dash payment app was not being utilized or downloaded by users. After some user research, users need something hassle free and great incentives. Current problem is that users need to key in counter code to make purchases. And the UX is not clear to first time users and has limited features. Not many places accepts this form of payment.

Process

Building a product that what users want. We conducted interviews with current Dash users, other payment app users and merchants. We also worked closely with stakeholders on developing new features that we think users would like to have. 

Solution

Users want something easy, hassle free and more reason to use this app. Improved version has 1. App works in tap and go manner with NFC phones. Now you don't need to key in counter code to pay for your purchases/taxi. 2. This app has EZ link card 'tap and go' feature for your public transportation journey. 3. Extra features like sending money to friends locally and overseas. Offers/discount coupons with partnering merchants. Pay bills (credit cards, utilities and memberships). Pay Online purchases (like PayPal). Donate to charities via app. Top up mobile credit. Cash out at supermarket cashiers with purchases.

Journey

We conducted a lot of interviews, research on payment apps and user behaviour, created simple user flows/journeys, wireframing, prototyping to user testing with different groups of users.

Overview

The new Dash app is launching in early February 2016.