Other Designs
Lazzie, Lazada Mascot Revamp
The brief from Lazada was to revamp their mascot Lazzie which is looking dated compared to many new mascot that is available with other brands. I decided to do a massive research on which mascot is successful and why? And how to make something more relatable in 2021.
Lazzie Now
Lazzie, Lazada Updated Mascot in Plushie & 3D stickers
Old and New Lazzie Reveal
Old Lazzie Mascot Design
Situational Sketches
Expression and look sketches
Body, Facial Expressions and Tail Design
Colour application to mane
Comparison of Lazzie with old and new design
Completed in 2021