Google APAC in Action Newsletter 2018
Rebranding of our Google APAC CMO internal weekly newsletter. A refreshed design contained iconic representations from all key APAC markets.
Idea
The previous newsletter is a little bit outdated. And we came up with something to represent 2018. Rather than a static newsletter header, we created an animated Rube Goldberg-esque idea on APAC to inject a fun Googly welcome where inclusivity was the main agenda.
Sketches on the initial idea
Solution
Material design illustration was taken into consideration. And to reflect all the APAC countries, we design and illustrated fun icons that compliment one another to form into a beautiful scene with subtle humour of APAC.
Header in static form
Newsletter footer with all 18 countries. Can you spot them?
APAC 18 Countries icons
APAC Newsletter
Results
Creating something that all of the marketing teams across APAC is happy is the biggest joy. And we do get enquiries from other countries marketers on rebranding their identity and newsletter.
APAC in Action Notebook
How to improve
More copy will be here. More copy will be here.