LILIAN LEE / DESIGN LEAD + UX
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Google #MadeWithAI

#MadeWithAI  EVENT IN JAPAN

Objective

Event brand identity and logo for #MadeWithAI 2017 Conference. Held within Google Japan, a collection of industry thought leaders and press congregated to learn and discuss the development of Machine Learning AI in today’s world.

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Idea

We want to create an identity that represent Machine Learning AI in a non threatening way. Thus we came up with a more fun and modern design approach with Google Material Design in mind.

8 A1 Poster Design for #MadeWithAI Event that is displayed at every different AI product booth. From top left: Google Assistant, Google Photos, Google Translate x 2, Deep Dream Gallery, Quick, Draw!, AI Duet and Machine Learning Cookies.

8 A1 Poster Design for #MadeWithAI Event that is displayed at every different AI product booth. From top left: Google Assistant, Google Photos, Google Translate x 2, Deep Dream Gallery, Quick, Draw!, AI Duet and Machine Learning Cookies.

 

Results

The entire event was successful and the designs complimented the entire message of AI and Human making good things for now and future.

Card Backs which consist of Google's Easter Eggs for players/influencers to hunt them all. Take a guess! How many Easter Eggs can you find?

Card Backs which consist of Google's Easter Eggs for players/influencers to hunt them all. Take a guess! How many Easter Eggs can you find?

Backdrop design with the main logo.

Backdrop design with the main logo.

Different booth with different AI hands on and information.

Different booth with different AI hands on and information.

Group pix with the backdrop.

Group pix with the backdrop.

Workshop and talks at different spaces.

Workshop and talks at different spaces.

#MadeWithAI pack for journalist and influencers attending the event.

#MadeWithAI pack for journalist and influencers attending the event.

Another backdrop design.

Another backdrop design.